Response to Bombora Advice Launch Exceeds Expectations

Bombora Advice Managing Director and former Apogee Financial Planning head Wayne Handley has announced that the positive industry response to the licensee launch announcement last month has exceeded his expectations.

Commenting on the Bombora Advice launch Wayne Handley confirmed that the boutique business would be operational from August 1st at its Melbourne head office with all administration, systems and marketing infrastructure in place.

“It’s obvious that a growing number of risk practitioners are seeking an alternative to the growing prominence of institutionally owned or aligned dealer groups and the ‘sameness’ of their collective offering,” said Wayne Handley.

“Bombora Advice is determined to be recognized as the new wave in the industry with a service offering that is completely aligned to the needs and aspirations of risk specialists.”

Handley also said that he was personally very excited about the opportunities and growth potential for the new enterprise and was confident that the first year’s recruitment target will easily be attained.

The Bombora Advice brand will have a distinctive position in the market with a compelling service and value proposition that will be very attractive to advisers seeking to establish a long term productive presence in the personal / business protection sector.
Bombora Advice practices and advisers will have access to an extensive business, back-office, technical support and infrastructure overseen by financial services administrative team of industry professionals.

However, what will differentiate the licensee from its competitors will be a clear vision of the future and a collaborative model that is dedicated to servicing the needs of risk advice businesses.

Wayne Handley concluded, “Bombora Advice is much more than just a new dealer group, name and slogan. We are genuinely excited about the future and building a brand and marketplace presence together with our team of advisers.”
“Next month we will announce the first of Bombora Advice signings that will underpin the dealer group’s growth journey.”

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Wayne Handley Bombora - Managing Director
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Joe Perri
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